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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Statistics and its Utilization (Abuse) in Gaining Information
 Baumann, Martin ; Bartošová, Jitka (advisor)
Public opinion is formed in couple phases which are linked to each other. However, some specific information or happening, which a given member of society or a given part of population faces, stands every time at the beginning. Constantly increasing opportunities of data gaining, processing and analysing enable a creation of information about various areas of human activities. This information plays a significant role in the process of public-opinion creation. For data analysis, various elements of statistics are used. A thesis deals with the opportunities of utilization of statistics for creation and spreading of information. A theoretical part of the thesis deals with knowledge of public opinion area and statistics. In practical part of the thesis, mostly used methods for intentional or unconscious manipulation with public opinion are presented. The main element of the practical part of the thesis is the formation of a questionnaire survey and the analysis of its data. The cardinal research hypothesis of the thesis is a discovery, if the knowledge of statistic terms affects the ability of respondent to interpret an information message.
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Statistics and its Utilization (Abuse) in Gaining Information
 Strnadová, Lenka ; Bartošová, Jitka (advisor) ; Bína, Vladislav (referee)
This diploma thesis is focused on how statistics and statistical concepts can be abused to influence a public opinion. The thesis includes theoretical knowledge regarding to statistics, public opinion and institutions which are commonly used as a source of statistical data. A questionnaire was used for a practical part of the diploma thesis. The questionnaire should answer research questions included in the introduction. MS Excel and SAS EG 5.1 were used to process a questionnaire data. There was chosen one or several examples of use and abuse of statistics in creation of information for influencing public opinion almost in all chapters. The conclusion contains a summary of all findings and answers to research questions defined in the introduction of the diploma thesis.
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